5 Ways to Lower Customer Acquisition Cost in Digital Marketing
Digital Marketing Expert, Content Writer, and Copywriter with Over 10 Years of Experience in Online Marketing.
A digital marketing Swiss Army Knife. A ravenous learner, delivering results-driven content and copy. Industries of experience include (but are not exclusive to): legal, medical, dental, home services, health, fitness, consumer products, tech, software, the entertainment industry, and small businesses to multinational corporations.
Writing is one of the most powerful, high-paying, and underutilized job skills we have at our disposal –– and you don’t even need a college degree to do it. That’s why I put together this list of top writing tips for beginners. These are all the tips, tricks, and lessons I wish I had known before I started. These trinkets of wisdom I’ve picked up over the years would have saved me hundreds of hours beating my head against a wall while undercharging for my services. Enjoy these 32 bite-sized, a
How to write a headline is everything to a writer. In fact, it’s been said that you have just 8 seconds to capture a reader’s attention with your headline before they move on to the next piece of content. If you want ANYONE to read your content, you have to write compelling, click-worthy headlines. In this step-by-step guide, we’ll walk you through how to write headlines that will capture readers’ attention and get them clicking through to your content.
What is content writing that can’t rank high on search engine results? It’s not content writing for SEO, that’s for sure. To put it better, if you’re are writing and want to write online content for a living and don’t have the keyword research and SEO skills to make it perform so that it brings in clicks, traffic, subscribers, leads, and sales –– you’re gonna have trouble keeping a client or a job. In fact, check out this compilation of stats from SmallBizGenius.com...
SEO content writing has been a booming career and freelance field over the last few years. Why is that? You and your clients’ customers go to Google first to look for new products, services, businesses, and brands. In fact, reports indicate that anywhere between...
SEO Copywriting is all about producing quality writing that ranks, generates clicks, drives traffic, ad converts readers into revenue. Writing well is a great skill to have. Getting search engines like Google to notice your writing is an entirely different skill set. Most web content writers specialize in one of two things...
AI writing generator software is changing the game for both new and veteran freelance writers. For that reason alone, there has never been a better time in history to become a paid writer. AI writing generators are exactly what they sound like. Software programs that can write and generate text for you. They use artificial intelligence to learn from data and create pieces of writing that are both unique and accurate. There are many different types of ai writing software on the market, but they...
As a freelance writer, your digital tool kit is everything. If you are still just using a word processor like Word or Google Docs, you aren’t working to the best of your ability. In fact, you’re losing out on time and money. Let’s get this straight: Writing tools aren’t going to do all of the work for you. Well… most of them won’t. BUT, there are some that can actually write for you. The reality is, there are hundreds of valuable new pieces of writing software and apps created every day...
About O-1 Visas: Individuals of Extraordinary Ability or Achievement. If your US business, company, or organization needs to bring in a foreign employee with extraordinary abilities in his or her field, you should consider consulting with an O-1 Visa Lawyer. O-1 visas are reserved for top-performing individuals who have been recognized nationally or internationally for their extraordinary ability or achievement. O-1 visas are designated for distinguished experts and professionals in the fields
Toyota has built a reputation for producing some of the automotive industry’s most popular energy-efficient vehicles. One of Toyota’s more recent innovations includes its hydrogen fuel cell-powered vehicle, the Toyota Mirai. Unfortunately, drivers have been reporting noticeable performance and range problems with their Toyota Mirai vehicles.
The $2.1 billion Trulieve-Harvest acquisition is paving the way for a boom of M&A activity in the cannabis industry. 2021 may very well be remembered as the year that put market-leading cannabis businesses and MSO’s in a position to acquire operators in a way that we’ve never seen before. Furthermore, this is going to put hundreds or thousands of successful small-to-mid-sized cannabis operations in an advantageous position to sell their businesses to well-funded buyers, looking...
How to Turn Around a Cannabis Business The difficulty of turning a profit in today’s cannabis industry can sometimes feel insurmountable. Punishing federal and state tax regimes, the lack of intrastate commerce, limited banking access, restrictions on advertising, heavy operating costs, regulatory and reporting complexity can make it seem impossible to turn around a cannabis business. All of these factors combine to limit revenue and take big slices out of profit margins.
In our experience serving 600+ cannabis clients throughout the US, we’ve observed that only 3 out of 10 dispensaries do an adequate job of bookkeeping and reporting. The thing is, we understand why. Cannabis entrepreneurs and operators are rarely accounting and finance-focused. They are instead, rightfully, focused on the day-to-day demands of growing their business in a market with slim margins and fierce competition.
Managing a cannabis company’s finances is an entirely different beast when compared to financial management in any other industry. Cannabis's classification as a federally illegal substance presents complex, unique challenges to business owners and operators alike. With that, finding qualified cannabis CFOs and CPAs to bring into your organization can be like searching for a needle in a haystack.
Filing a tax extension for cannabis businesses is something that can be incredibly helpful for business owners and operators. Filing a tax extension gives individuals, owners, operators, partners, and investors the ability to file their taxes after the April tax deadline ––– giving you more time to get your taxes and paperwork in order.
Today, we are going to analyze how we were able to help a recent client almost instantly lower their dispensary operating costs. Our cannabis CPAs were able to help one of our clients in Oklahoma cut their operating expenses by nearly 25% in the first 30 days of working with them. In addition, our team is continuing to work with the client to further optimize their operating expenses, increase profit margins, and improve cash flow in their cannabis retail operation.
It requires a tremendous amount of planning and attention to detail in each step of your application, and any misstep or incomplete piece of your application could cost you the opportunity of running a cannabis retail operation. In this article, we will be providing a case study of a recent license review cycle in California. By examining the public records, we will demonstrate several key points that aspiring cannabis entrepreneurs must focus on to put together a winning cannabis retail applic
Why You Need Financial Projections to Get a Cannabis License A business plan and financial projections are necessary financial documents in applying for and securing a cannabis license. These documents are not only essential in applying for your license, but will also serve as the roadmap and compass for the future of your business. In this article, we will discuss the importance of financial projections for cannabis businesses, and why a thorough forecasting model is one of the keys to obtain
Delta-8 THC is a controversial product stirring up a lot of news -- and earning bans in a growing number of adult-use and medical cannabis states. A lot of confusion swirls around Delta-8 (and to a lesser extent Delta-10) as consumers, operators, and regulators seek clarity on what this compound is, whether it is legal (and whether it should be legal), and the potential risks and opportunities presented. In this article, we will explain Delta-8 THC, discuss its current regulatory state...
Building a uniquely talented team is the performance driver that distinguishes leaders from the rest of the pack. The unique conditions of the cannabis industry -- including a shallow hiring pool and tight margins -- make finding and retaining top talent an utmost priority for cannabis operators seeking to gain a competitive advantage. An underutilized tool for attracting, incentivizing, and retaining top talent -- while also motivating them to work hard and help grow your organization...