Jack W.

Digital Marketing Expert, Content Writer, and Copywriter with Over 10 Years of Experience in Online Marketing.


A digital marketing Swiss Army Knife. A ravenous learner, delivering results-driven content and copy. Industries of experience include (but are not exclusive to): legal, medical, dental, home services, health, fitness, consumer products, tech, software, the entertainment industry, and small businesses to multinational corporations.

Read Article

32 of the Most Powerful Writing Tips for Beginners

Writing is one of the most powerful, high-paying, and underutilized job skills we have at our disposal –– and you don’t even need a college degree to do it. That’s why I put together this list of top writing tips for beginners. These are all the tips, tricks, and lessons I wish I had known before I started. These trinkets of wisdom I’ve picked up over the years would have saved me hundreds of hours beating my head against a wall while undercharging for my services. Enjoy these 32 bite-sized, a

Read Article

How to Write a Headline: The #1 Writing Skill

How to write a headline is everything to a writer. In fact, it’s been said that you have just 8 seconds to capture a reader’s attention with your headline before they move on to the next piece of content. If you want ANYONE to read your content, you have to write compelling, click-worthy headlines. In this step-by-step guide, we’ll walk you through how to write headlines that will capture readers’ attention and get them clicking through to your content.

Read Article

Content Writing for SEO: How to Rank on Google

What is content writing that can’t rank high on search engine results? It’s not content writing for SEO, that’s for sure. To put it better, if you’re are writing and want to write online content for a living and don’t have the keyword research and SEO skills to make it perform so that it brings in clicks, traffic, subscribers, leads, and sales –– you’re gonna have trouble keeping a client or a job. In fact, check out this compilation of stats from SmallBizGenius.com...

Read Article

Top 10 AI Writing Generator Software

AI writing generator software is changing the game for both new and veteran freelance writers. For that reason alone, there has never been a better time in history to become a paid writer. AI writing generators are exactly what they sound like. Software programs that can write and generate text for you. They use artificial intelligence to learn from data and create pieces of writing that are both unique and accurate. There are many different types of ai writing software on the market, but they...

Read Article

The Best Writing Apps

As a freelance writer, your digital tool kit is everything. If you are still just using a word processor like Word or Google Docs, you aren’t working to the best of your ability. In fact, you’re losing out on time and money. Let’s get this straight: Writing tools aren’t going to do all of the work for you. Well… most of them won’t. BUT, there are some that can actually write for you. The reality is, there are hundreds of valuable new pieces of writing software and apps created every day...

Read Article

O-1 Visa Lawyer

About O-1 Visas: Individuals of Extraordinary Ability or Achievement. If your US business, company, or organization needs to bring in a foreign employee with extraordinary abilities in his or her field, you should consider consulting with an O-1 Visa Lawyer. O-1 visas are reserved for top-performing individuals who have been recognized nationally or internationally for their extraordinary ability or achievement. O-1 visas are designated for distinguished experts and professionals in the fields

Read Article

How to Prepare to Sell Your Cannabis Business

The $2.1 billion Trulieve-Harvest acquisition is paving the way for a boom of M&A activity in the cannabis industry. 2021 may very well be remembered as the year that put market-leading cannabis businesses and MSO’s in a position to acquire operators in a way that we’ve never seen before. Furthermore, this is going to put hundreds or thousands of successful small-to-mid-sized cannabis operations in an advantageous position to sell their businesses to well-funded buyers, looking...

Read Article

How to Turn Around Cannabis Business Performance

How to Turn Around a Cannabis Business The difficulty of turning a profit in today’s cannabis industry can sometimes feel insurmountable. Punishing federal and state tax regimes, the lack of intrastate commerce, limited banking access, restrictions on advertising, heavy operating costs, regulatory and reporting complexity can make it seem impossible to turn around a cannabis business. All of these factors combine to limit revenue and take big slices out of profit margins.

Read Article

Top Tips: Reporting and Bookkeeping for Cannabis Dispensaries

In our experience serving 600+ cannabis clients throughout the US, we’ve observed that only 3 out of 10 dispensaries do an adequate job of bookkeeping and reporting. The thing is, we understand why. Cannabis entrepreneurs and operators are rarely accounting and finance-focused. They are instead, rightfully, focused on the day-to-day demands of growing their business in a market with slim margins and fierce competition.

Read Article

3 Ways to Lower Dispensary Operating Costs

Today, we are going to analyze how we were able to help a recent client almost instantly lower their dispensary operating costs. Our cannabis CPAs were able to help one of our clients in Oklahoma cut their operating expenses by nearly 25% in the first 30 days of working with them. In addition, our team is continuing to work with the client to further optimize their operating expenses, increase profit margins, and improve cash flow in their cannabis retail operation.

Read Article

5 Keys to Winning A Cannabis Retail Application

It requires a tremendous amount of planning and attention to detail in each step of your application, and any misstep or incomplete piece of your application could cost you the opportunity of running a cannabis retail operation. In this article, we will be providing a case study of a recent license review cycle in California. By examining the public records, we will demonstrate several key points that aspiring cannabis entrepreneurs must focus on to put together a winning cannabis retail applic

Read Article

Keys to Cannabis Licensing: Financial Projections

Why You Need Financial Projections to Get a Cannabis License A business plan and financial projections are necessary financial documents in applying for and securing a cannabis license. These documents are not only essential in applying for your license, but will also serve as the roadmap and compass for the future of your business. In this article, we will discuss the importance of financial projections for cannabis businesses, and why a thorough forecasting model is one of the keys to obtain

Read Article

Delta-8 Explainer: What is Delta-8?

Delta-8 THC is a controversial product stirring up a lot of news -- and earning bans in a growing number of adult-use and medical cannabis states. A lot of confusion swirls around Delta-8 (and to a lesser extent Delta-10) as consumers, operators, and regulators seek clarity on what this compound is, whether it is legal (and whether it should be legal), and the potential risks and opportunities presented. In this article, we will explain Delta-8 THC, discuss its current regulatory state...

Read Article

Ownership Shares: The Key to Attracting Top Cannabis Talent

Building a uniquely talented team is the performance driver that distinguishes leaders from the rest of the pack. The unique conditions of the cannabis industry -- including a shallow hiring pool and tight margins -- make finding and retaining top talent an utmost priority for cannabis operators seeking to gain a competitive advantage. An underutilized tool for attracting, incentivizing, and retaining top talent -- while also motivating them to work hard and help grow your organization...

Load More Articles